SONIA-TY
SONIA-TY is luxury start-up brand that creates timeless accessories for animals and the people who love them. As the brand’s design assistant, I was involved from concept to launch, contributing to product development, creative direction, and brand identity.
The founder’s Yorkie, Sonia, was both the muse and inspiration for the brand, reflecting her stylish and adventurous lifestyle. At its core, SONIA-TY revolved around two main principles: a commitment to Conscientious Creation and Craftsmanship, reflecting designs that honor animals, minimize environmental impact, and offer accessories with uncompromising quality. With this vision in mind, we set out to create a brand that prioritized versatility, timeless style, and functional design.
SUBMARK
TYPOGRAPHY + COLOR PALETTE
PATTERNS & PRODUCT DEVELOPMENT
“For us, luxury means heirloom-quality design that is perennial both in style and quality—exquisite design paired with thoughtful craftsmanship.”
— SONIA-TY
